Large and medium-sized logistics enterprises should seize the trade, investment and overseas e-commerce booming growth outside of the logistics market opportunities, go abroad, overseas to expand a new space for development.

In the 21st century to come, especially since joining the world trade organization, our government and enterprises adhere to the "introduction" and "going out" the combination of opening to the outside world policy, the process of actively integrate into the global economy. But on the whole, in the majority of services areas, present a striking feature is the "please come in", "go out". Especially in nearly a decade, with the support of the government, enterprises, under the active practice of our country supported by foreign direct investment, project contracting, etc in the strategy of "going out", but the "going out" of logistics enterprises develop relatively slowly.

In the transformation of development as the theme of a new round of "going out" strategy, how to do together to promote logistics enterprises "going out", this is a worth thinking relevant parties on major issues.

The lack of "going out"

Logistics is the product of economic globalization, in our country was also one of the first industry opening to the outside world, has been the important field in introducing foreign capital. "Please come in" and "going out" of this feature is especially apparent in the field of Chinese logistics.

As before, China's logistics has presented a wide-range, multi-level and comprehensive development pattern. At present, almost all of the domestic logistics business has been fully opened to foreign investment, a lot of foreign logistics company's business and network has penetrated into second and third tier cities in China. In international express, international shipping, air and comprehensive freight forwarders, many fields, such as high-end professional logistics, logistics, real estate enterprises with foreign capital share of the market significantly more than domestic enterprises. In addition, the future of one of the important measures for countries to speed up economic structural adjustment is to speed up the development of modern service industry through opening to the outside world, as a competitive service logistics industry to further open to foreign capital has been the trend of The Times.

Compared with the foreign logistics companies in the domestic market vigor, domestic logistics enterprises "going out" is relatively backward. In addition to cosco group based on the needs of the shipping business, overseas instruction in early stage of reform and opening to the outside to the layout and the somewhat large scale international operation, the other items such as express delivery, warehousing, transportation and other logistics business just go abroad. Logistics enterprises in our country the international operation of small scale, form a single (mainly set up overseas marketing network), competitiveness is weak, the overall is still in its primary stage of "going out", mainly displays in: strategic objectives are not clear. Unlike many multinational logistics providers have given the Chinese market as part of its implement globalization strategy, many domestic logistics enterprises "going out" still mostly in "shout slogan" level, how to match its business focused global network to a large extent, to carry out overseas ShuDeHua service such as the lack of comprehensive, system, operational strategic planning, effective implementation is less and less.

Work is for foreign markets. To the overseas investment, even to a high level of mergers and acquisitions, both for China's "going out" is relatively understanding, such as business, investment and foreign exchange policy and to the host's political and economic environment, social legal risk, cultural differences, the union labor relations and other more familiar. To this, many domestic enterprises, even for large enterprises, often research to master comprehensive, accurate enough.

Operating level is not high. At present, most foreign entities network construction of the logistics business enterprise mainly through overseas agent and the cooperation agreement, in the form of self-built network, inadequate infrastructure assets, some companies are losing money; Through language, understand the business and management of the relative lack of international operation talents.

Content flow enterprises "going out", to carry out international operation has three levels: one is the domestic logistics enterprises to build a network of entities overseas, to support the needs of the domestic main business, this is the most basic level; Second, in overseas territories countries to conduct business, enhance the income proportion of overseas business, The third is based on the principle of maximal profit, in the global resources, become a truly international company, this is the highest state of logistics enterprises. From this point of view, in addition to some of the shipping and port operations, cosco group in the second level, most of the other domestic enterprises overseas logistics management to stay on the first level. In China's largest comprehensive logistics enterprises sinotrans changhang group as an example, in recent years, with the aid of NVOCC (NVOCC), engineering, logistics and other business development, sinotrans to speed up the pace of "going out". By the end of 2013, the company's overseas network has amounted to 69, covering 72 countries and area, including 13 self-built branch, but relying on overseas projects, Angola in west Africa, the Middle East, the united Arab emirates, region and so on to carry out the real ShuDeHua business, just getting started.

Improve the deficit

Logistics management is the intrinsic need of "going out". Logistics (trust) and other services as banking, insurance is one of the features of the common operators should have broad network coverage, namely entity business does exist, can support business needs And to implement the concept of effective to meet customer demand. At present, domestic and international logistics enterprises overseas network common deformity, and DHL (DHL), medical (Schenker), German newsletter (KhuneNagel) such as the industry's leading multinational logistics providers have a hundreds of years of accumulation of global operation network. This is the largest gap. In practice, many international logistics business, such as international fast pass, comprehensive international land, air and sea freight forwarders, project logistics and boom of cross-border electronic business logistics, leave the overseas network.